Guide Cross Channel Social Media Marketing

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The best brands know to sell to their customers wherever they consume content. This means using multi channel marketing services to access social media, connect offline, and nurture leads. Omni channel selling goes beyond the multi channel approach by connecting the various touch-points you use into a single experience.

A multi channel marketing strategy is just about being active in the right places. A few hallmarks of success include:. Having clearly-defined user personas : You need to know your audiences to understand where they spend their time.

Advanced Audience Analysis

The more data you can collect about your target audience, the more effective your multi channel marketing campaigns will be. Use everything from surveys to analytical tools to gather useful information about your would-be customers. Then, use that information to build your multi channel marketing definition. Consistency helps to make your company more credible.

It shows your customers that you remain true to your values and identity wherever you are. Closed-loop analytics will help you determine which channels are the most effective, which influence other channels, and which platforms you can remove from your campaign. Multi channel marketing is all about using the right channels to connect to the ideal customers.

Cross-Channel Marketing

There are plenty of channels for businesses to take advantage of today, from offline stores to websites, PPC, direct mail, email, and social media. Here are a few tips to get you started. A strong message is driven by a solid brand identity with a good vision and a great set of values. Your message will help to establish your brand personality and differentiate you from your competitors.

To find out what your multi channel marketing message should be, all you need to do is listen to your customers. Look at their pain points and let them know that your solution is better than anything else on the market. For instance, Old Navy shows the same attitude on their website as they do on their Twitter page.

Rather than just assuming you know where your customers are, build systems to track your interactions.

AI-Powered Social Media Marketing Platform

Relevancy is key in the marketing world, so find out which channels your clients use. A dashboard like Google Analytics shows you where your incoming traffic comes from. With this tool, you might discover that most of your leads come from paid ads or your Twitter page. Either way, knowing where your audience finds you helps you optimise your multi channel marketing solutions accordingly. One of the biggest mistakes companies make is assuming that multi channel marketing simply means spreading your content across as many platforms as possible.

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New brands often assume that if they want to have a presence online they must be active on Twitter and Facebook. For instance, a B2B company with a sophisticated personality might thrive on LinkedIn and in industry events, but struggle on Instagram. Look at your brand identity and choose the platforms that make sense.

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Cross channel marketing is one of the best ways to make the most of your multi channel campaigns. Start by creating a single campaign, then think about how you can tweak it to run independently on everything from Facebook to Snapchat. For example, on Snapchat, you might advertise your new product with a branded filter like Quaker Oats did :.

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On Facebook, you could use a live video, while in person you can give away tasters and freebies. Multi channel marketing is a great way to make the most of the best parts of various platforms. It helps you to cover all your bases. This helps to promote loyalty in your followers. Make sure that all your channels work seamlessly and focus on exceptional quality. Your email marketing needs to live up to the standards you set on social media and vice versa.

If it helps, you can always invest in a multi channel marketing services team to support you. That way, you have one group of experts focusing on promotion, while you handle the other parts of your company. Multi channel marketing is more crucial than ever as customers begin to expect and demand more from their favourite brands. Multi channel marketing is no longer a nice-to-have part of an online strategy.

Here are just 3 companies that have seen the benefits of multi channel marketing for themselves. As multi channel marketing examples go, you can often find great examples with automobile companies. Mercedes Benz has a multi channel marketing strategy that spans across social, digital, and offline strategies. By analysing their existing data, Benz discovered that their CLA model campaign should have a traditional marketing edge.

1. Create a Social Media Schedule

At the same time, the brand created a microsite and built awareness across their social channels with a CLATakeTheWheel hashtag. The result of bringing multiple channels together was the best product launch for Mercedes Benz in 20 years. Another company to mention for great multi channel marketing examples is Starbucks.

To drive attention towards the company, Starbucks both updated their website and created a TV commercial. Using similar imagery across all channels, they maintained a familiar image, while making the most of various platforms. Starbucks also sent out regular messages through both their smartphone app and social media pages to encourage people to sign up for their loyalty programme. One part of their social media campaign involved creating profiles specifically for the Starbucks Frappuccino entity.

The multi channel strategy meant that the coffee brand could reach as many potential new customers as possible, fast. Popular fitness brand Under Armour also knows how valuable a multi channel marketing strategy can be. It not only has a social presence and influencer marketing strategy. Under Armour also invests in in-store content, interactive offline engagement, and an app to connect their fitness community. The lifestyle focused application delivers a personalised experience for each customer based on their data.

When you sign up to install the app, the company asks you for useful info like your athletic inspiration and workout history. Other useful components include the UA Play application which allows users to scan barcodes in store to learn about products.

The Under Armour multi channel marketing approach increases traffic by creating a memorable experience on every platform. It shows us the value of cross channel marketing and connecting with customers in as many ways as possible. Ultimately, multi channel marketing is all about giving your customers a choice in how they connect with you. The benefits of cross channel marketing come from diverse content, consistency, and focus.

Here are just a few tips on how you can enhance your multi channel marketing campaigns. If you want to keep up with consumers as they bounce across various channels, then you need some support. Automation tools allow you to identify and qualify leads faster, find trigger events that suggest a lead is ready to engage, and send messages out to the right people at the best times.

There are various tools out there to choose from, and everyone has their own opinion on which is best. In a complicated marketing environment, nothing is more valuable than data. The right information forms the foundation of your multi channel marketing strategy. While information is critical — not just any old data will do. Sometimes, a problem with integrated marketing can mean that your data lives in silos across your organisation. Get rid of those islands and create a centralised space where you can parse information into personas, profiles, predictive models, and anything else that might be useful to your company.

In multi channel marketing campaigns, every platform you use will be its own separate entity.

What is Cross-Channel Marketing?

Set up your metrics for each separate channel, then keep an eye on how your platforms work seamlessly together. You may find interesting parallels between channels that have an impact on your marketing mix. Alternatively, you might discover that you can get more leads if you fuse your campaigns together into an omni channel marketing approach. Since data and multi channel marketing go together hand-in-hand, it makes sense that testing would be an important part of your strategy.